Technology

Mobile Music Revenues to Reach $5.5 Billion by 2015, Although Growth Threatened by Online Piracy, According to Juniper Research - A new report published today by Juniper Research forecasts that music consumed on mobile handsets will generate $5.5 billion annually in 2015, a rise of $3.1 billion from 2010. The report finds that mobile music is becoming an increasingly important part of the digital music sector, which is propping up a failing industry hit by over a decade of widespread online piracy. Since the popularisation of P2P file sharing at the end of the last century, the music industry’s sales have gone into free fall, as consumers rejected the physical distribution of music in favour of easier, but illegal means of acquiring it. The industry response was initially slow, but legal digital distribution services, such as Apple’s iTunes are now blossoming, and mobile handsets are increasingly becoming the key platform for them. Mobile Music Opportunities report au

A Powerful Opportunity In today’s ever-shifting media landscape, it can be a complex task to find effective ways to reach your desired audience. As traditional media such as television continue to lose audience share, one venue in particular stands out for its ability to attract highly motivated audiences and for its tremendous growth potential — the 3D Internet . Also known as virtual worlds, the 3D Internet is a powerful new way for you to reach consumers, business customers, co-workers, partners, and students. It combines the immediacy of television, the versatile content of the Web, and the relationship-building strengths of social networking sites like Facebook. Yet unlike the passive experience of television, the 3D Internet is inherently interactive and engaging. Virtual worlds provide immersive 3D experiences that replicate (and in some cases exceed) real life. People who take part in virtual worlds stay online longer with a h